2) Digital leadership and innovation management have a positive and significant impact on quality management. The results of this study are: 1) Digital leadership and innovation management have a positive and significant impact on competitive advantage. Structural Equation Model (SEM) – Partial Least Square (PLS) was used to analyze the data in this study. The population of this research is 70 employees, by using the Slovin formula a sample of 60 respondents was obtained from Samsung Center Padang with data collection using questionnaires. The purpose of this study is to see the effect of digital leadership, innovation management on competitive advantage with quality management as a mediating variable. The Industrial Revolution 4.0 is a new challenge for several industries where industry players are forced to improve their systems and services in order to compete. Universitas Putra Indonesia "YPTK" PadangĬompetitive advantage, industrial revolution 4.0 Abstract Universitas Islam Negeri Imam Bonjol Padang
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